Debra Simon

Debra Simon
Sharing the
Dream of Health!

ARE YOU EXPERIENCING...
CHRONIC FATIGUE — YEAST INFECTIONS — CONSTIPATION — DIARRHEA — IRRITABLE BOWEL?

I can help. Call toll-free 888-448-3486



Can The Art of Advertising Make You Sick?

If you said, "I don't listen to the commercials" you would be surprised to learn that your ears continue to hear and take in information even when you are thinking about something else. All of the programming gets in as long as you have ears that hear. For example: If you were doing something that took intense concentration, wouldn't you hear it if someone said, "There's a fire under your car"? Yes, because the ears are not selective in hearing. Our minds are just selective in focusing on what is coming in. You'd be surprised what gets into your brain without your attention. That's the art of advertising.

What happens when companies don't advertise? Nothing. The goal of those advertising is to make money. Since only the Federal Government has the license to make money, the challenge is to get you to give up your money and give it to the company doing the advertising. We must remember that the advertisers' main goal is to acquire your money. Their task is to create a desire in you to send your money to them. The best way to create that desire in you is to plant an idea in your head. So they spend billions of dollars learning human psychology. They learn strategies to get you to respond. If you're not aware of the game, you become a product of it. Their goal is to make sure you stay in the dark about how it all works.

They make assumptions about your level of free time, how easily you can be convinced, how willing you are to accept bad news, and even how educated you are about advertising. The following will explain each of these categories and alter your viewer profile forever.

Assume they want anything that's easy...

Most often we see products advertised as the answer to our prayers. For example, the Chop-O-Matic will chop up anything and everything and then it will virtually clean its self while you sleep. Advertisers like to stress the fact that their product will do the job you dread and you won't have to do anything. They assume we're lazy. Here's a better example for our purposes. They advertise that their little pink pill will take away the yeast infection and that it's the only product on the market that can accomplish the task. They claim if you take this little pink pill that the work is all done. How easy! They don't mention that diet plays a part in the root causes of the infections. They don't even mention the percentage of people that take the medication Every month. Why? Because for so many, it's just a Temporary fix that will keep you in line to give your money to them Every month. They try to convince us that if the product did not work completely as they claim, that there must be something wrong with YOU!. They blame YOU for their faulty products and we buy into it because the advertising says it works "Every Time." They count on us not questioning their "authority".

They would never expect any of us to sit on the phone all day long and take calls from people who have tried their product month after month and gotten little results and now are battling with the side effects. Who would take those calls?

Me. I would. I take those calls all day every day. You are not alone if those products that "work every time" never work for you.

Assume they can be numbed...

Next is the most dangerous part. They assume that they can numb our brain by giving us the worst news over and over. As scary as it sounds they accomplish this task daily. For example, they say that their little pink pill will do all of the work. They say it over and over and at some point we accept it as fact simply because we've heard it so many times. They blitz a television segment with three of these messages in a single hour and they know that many of the viewers have not changed. They know they've planted the message in millions of viewer's heads at least three times. You may be thinking, "This is baloney. That advertising doesn't have that affect on me." Well, if it didn't work, do you think they'd spend billions of dollars to waste their time? Absolutely not. In 2000 alone, television advertising revenue in the United States was in excess of 54 billion dollars. The four main networks ABC, CBS, Fox and NBC took 30% share of the revenue in 2000.

If you want to understand how strong the affect is, turn off your television for at least a few months. Read your news through the newspaper and get your entertainment in places where there is no advertising. You'll be amazed at your discovery.

I did this test for several months longer than you could imagine. Once or twice a year I would spend two evenings watching television. The results were astonishing. Really! In the beginning I was insulted to find that companies make claims so we will buy their products. Later, I began to see a real trend toward drug companies buying up the commercial time and making claims that people should ask their doctors about their product. This alone is very frightening because I was married to a doctor and worked for a medical college for years. The doctors are so busy trying to make a living with the restrictions of health insurance, they can no longer give their undivided attention to the drug representatives that beat on their door every day. The drug reps can't get the ear as often as they want so now they are marketing directly with the end user, You.

They sell you on a drug and then instruct you to demand that your doctor give it to you. Now you are marketing to the doctors, free. Feel used? You should. And what do you know about the human body and why do you think you should demand that this drug be given to you? Do the drug companies offer to teach you anything? No. They train the public to be puppets. Do this and say that. But marketing works and people are doing just as they are programmed. Their strategies are very effective and they spend billions to continue the rights they buy to get their message into your home and to your family members.

Tell them the bad news over and over and soon they'll ignore it...

If you tell someone this product will make you vomit, cause liver damage and could give you heart palpitations it will shock you the first time you hear it. But if I tell you that the product will make you vomit, cause liver damage and could give you heart palpitations and repeated this message 100 more times, you'll begin to accept the precautions as normal. You've heard it. You've heard the message over and over and soon it will be like the sound of car engines on the interstate. It becomes just a buzz that you ignore. After you hear the precautions and side effects enough times, you will no longer find it alarming. At that point they've got you unless you wake up to how you are participating in their plan.

Once we grow numb to the bad news, we begin to accept drugs as a viable option. We actually start believing that these products with severe side effects are viable options....even when the side effects are worse than the symptom you were first addressing.

I am calling you to wake up to the strategies of advertising because it's the one art you either learn or become a product of it's strategies. Your health and your future may depend on how often you watch television.

Every day I get a copy of Candida assessments. One page for each person. In a short amount of time I build a stack over a foot tall. Every person I talk with has tried using the drugs advertised and find that the symptoms subside for a week, to a month, and sometimes a few months and then the problem is back. Many call and say, "I thought I just needed another pill because it worked for a month." These poor consumers have now risked the side effects and the desired recovery has Not been achieved. The worst part is so many think that their body is "Broken" because the drug didn't work for them. They may even get you on a cycle of re-ordering that pill because you've begun to ignore the severity of the side effects and they've got you convinced that it's easy and because it worked for a short time that it has value.

If you said, "I don't listen to the commercials"...

You would be surprised to learn that your ears continue to hear and take in information even when you are thinking about something else. All of the programming gets in as long as you have ears that hear. For example: If you were doing something that took intense concentration, wouldn't you hear it if someone said, "There's a fire under your car"? Yes, because the ears are not selective in hearing. Our minds are just selective in focusing on what is coming in. You'd be surprised what gets into your brain without your attention. That's the art of advertising.

Mark in Kentucky shared the following during our first conversation before he became a customer. Week after week, day after day, I hear the same thing over and over from wonderful people who became products of advertising.

I told my doctor I wanted the drug "Diflucan". I kept making him prescribe it to me and I took it every day for 30 days until he told me that he wouldn't give me any more and said he didn't know how to help me.

Mark began to cautiously report his good news...

Mark is getting results from the natural approach. The cramping in his stomach is less. His rashes are clearing up. Even his eye sight has improved so much that he has delayed his vision correction surgery. His eyes weren't even something we talked about! He is a perfect example of the side effects of healing naturally. When you heal naturally, the side effects are improvements: improved vision, improved bowel function, improved clarity, more energy, more life.

The dream of health can be yours when you become an active listener and alert to the input you allow while healing your body. The commercials you think you are ignoring may actually be writing their programming into your day. Wake up and heal. Call me at 1-888-448-3486. There is no obligation to buy anything. I'm here 9:00 a.m. to 5:00 p.m. Monday - Friday (Central Standard Time) to help you discover healthy options for your consideration.

*We have so many customers healing all of the time we need your help gathering all of the wonderful testimonies. If you have a few words you'd like to share, send your testimony to debra@debrasimon.com and write Testimony in the subject line.

Join those of us who are feeling better and better every day. Call me at 1-888-448-3486. There is no obligation to buy anything. I'm here to help you 9-5 Mon-Fri (Central Standard Time).

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